Research Blog

Hey Bloggers! The commercial I decided to talk about Is the iPhone. The iPhone is a popular phone line of touchscreen smartphones by Apple Inc. Each year since 2007 there has been a new and improved iPhone. In the advertisements used to promote these iPhones, there are a variety of tactics put in place. Some ads have people of all ethnicities and ages to show some diversity. This could show people that all sorts of people are able to use this phone. Another tactic is upbeat movement and dancing. When the promotion is being played and you hear a burst of great music it puts you into a good mood. A smile is always on the actors faces when shooting the promotion. This could make it seem like having an iPhone is something to be excited about. When dancing and indulging into happiness and smiling, this might persuade someone to buy the phone thinking that the phone might give them that same feeling. The music could also aim to affect the younger generation. They use popular and likeable celebrities to advertise because this would persuade people who have a liking to those certain celebrities. One of the biggest and probably most effective strategies is showing the iPhone features. In each new iPhone that is created, there's a new effect that is added to make the phone better than the last. Some effects include the camera qualities, new home screen features, settings or app changes etc. The costumes used is usually causal everyday wear. Such as, a t-shirt, sandals, pants etc. The props used is the phone that is being promoted. Sometime there could be tables to prop the phone up or furniture in a house. The background is usually a blank or galaxy like background which males it look cool.

 

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