Research Blog
Hey Bloggers! The commercial I decided to talk about Is the iPhone. The iPhone is a popular phone line of touchscreen smartphones by Apple Inc. Each year since 2007 there has been a new and improved iPhone. In the advertisements used to promote these iPhones, there are a variety of tactics put in place. Some ads have people of all ethnicities and ages to show some diversity. This could show people that all sorts of people are able to use this phone. Another tactic is upbeat movement and dancing. When the promotion is being played and you hear a burst of great music it puts you into a good mood. A smile is always on the actors faces when shooting the promotion. This could make it seem like having an iPhone is something to be excited about. When dancing and indulging into happiness and smiling, this might persuade someone to buy the phone thinking that the phone might give them that same feeling. The music could also aim to affect the younger generation. They use popular and likeable...
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